Leading the Visual Window Display and In-Store Signage teams at PINK expanded my expertise in fast-paced retail marketing and creative management. This in-house opportunity introduced me to a new medium and an accelerated learning curve in retail strategy. I championed a bold visual identity defined by dynamic layouts and disruptive graphics, developed new design systems, and collaborated closely with marketing, digital, and production teams.

Visual Window Display and In-Store Signage System – 2015-18
Role: Creative Direction and Team Lead