Expertise:

Brand Identity & Strategy
Art Direction
Print and Digital design
Packaging Design
Publishing Design
Concept & Design Consultation

I have worked across fashion, lifestyle, entertainment, and, most recently, tech—bringing creative vision to projects ranging from seasonal campaign launches and brand identity systems to books, exhibitions, packaging, multimedia, digital design, and experiential design. My career journey—rooted in a deep love for art—began with studying graphic and communication design in London, taking me from Milan to my current home in New York.

Specializing in branding, fashion, beauty, retail, and editorial multiplatform design, my work is defined by boldness, strong typography, and a strategic approach to storytelling. I’ve led multidisciplinary teams, overseeing everything from advertising and packaging to in-store signage, video production, digital experiences, and immersive window displays. I also have extensive on-set photography experience, working closely with fashion and lifestyle brands to shape compelling visual narratives.

Collaboration, critical design thinking, and adaptability are at the core of my approach. Whether guiding a team to execute a vision or working hands-on to craft compelling creative solutions, I bring a balance of conceptual strength and exceptional precision to every project.